+1 416-495-9888 info@brothersmarkle.com 3530, Unit-1, Pharmacy Avenue
Toronto, ON M1W 2S7
Wayfinding signage directing pedestrians through a campus

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Wayfinding signage that navigates the city with precision.

Effective navigation is essential in a busy city like Toronto, where life pulses through the streets. The value of having a clear direction becomes paramount, whether you're a local navigating the city's ever-changing urban landscape or a tourist taking in the city's cultural attractions.

Deliverable
Full sign family and location schedule
Types
Directional, identification, regulatory, map
Standards
AODA-conscious contrast, type and height
Systems
Modular inserts for changing tenants

Precision in design

Precision is at the core of our Wayfinding Signage service. Our team carefully designs signage that blends form and function in a way that doesn't just show the way, but guides you in the right direction. Each wayfinding sign we design is a testament to the city's distinctive personality and architectural diversity. We are aware that signs serve as more than just directional indicators; they are an essential component of the urban environment and shape how a person perceives the city as a whole.

Seamless integration

We ensure that our signage blends in with the surroundings and preserves the aesthetic appeal of the city while meeting its navigational needs. Our team of professionals carefully evaluates the site, considering the nearby buildings, foot traffic and cultural setting. This focus on the details ensures that our signage not only directs traffic but also improves the visual streetscapes of Toronto.

Tailored solutions

Toronto is a diverse city that offers a wide variety of experiences. The signage requirements of different spaces vary as per the surrounding and objective. This is the reason we don't provide one-size-fits-all solutions but rather focus on the particulars and details of the requirements. Our staff works together with you to create signage that meets your specific needs, whether you require directional signs for a vast metropolitan campus, a busy shopping area, a bustling university or a complex network of medical facilities.

Durability and sustainability

We are dedicated to producing signage that stands the test of time. Our wayfinding signs are made to withstand the city's unpredictable weather and heavy foot traffic, using materials and finishes chosen for a long service life.

Wayfinding signage directing pedestrians through a campus

How it gets made

Four stages, every project.

01

Initial briefing

The initial briefing involves client consultation and site assessment to align with unique requirements and ensure effective signage.

02

Design and prototype

Our team creates and refines sign designs and produces prototypes for client review and approval.

03

Manufacture

We bring the approved design to life, meticulously crafting and assembling the signage with precision and attention to detail that aligns with the objectives of the client.

04

Installation

Our team of experts ensure the safe and accurate placement of the signage at its designated location, optimizing visibility and desired impact.

Let's talk about your wayfinding signage.

Send us the site, the timeline and what the sign needs to do. We'll come back with an approach and a number.

Questions

Wayfinding Signage: common questions

What is wayfinding signage?

A coordinated system of signs — directional, identification, regulatory and map — that lets a person move through a site without being told what to do. It is designed as a family, not as individual signs, so it stays consistent as the site grows.

Do wayfinding signs need to meet accessibility requirements?

Accessibility standards in Ontario affect signage through contrast, type size, mounting height and, in some cases, tactile and Braille characters. We design with those requirements in view and confirm the specifics that apply to your building.

Can wayfinding signs be updated when tenants change?

Yes, when the system is designed for it. Modular inserts let individual names be swapped without replacing the sign, which is essential in multi-tenant buildings and campuses.